Post by account_disabled on Jan 8, 2024 11:17:46 GMT
LEGO has just raised the curtain on its new Christmas spot , which is actually an extension of its celebrated "Rebuild the World" campaign. In the advertisement, the famous Danish toy brand makes no mention of the pandemic and its calamitous consequences, but it offers the viewer a phenomenal escape from the current and disastrous reality . Signed by the in-house agency LEGO Agency, the spot gives a twist to Louis Armstrong's legendary song "What a wonderful world" and replaces the chorus with the phrase ""That's a pretty cool world.
The ad , directed by The Bobbsey Twins From Homicide and produced by Blink, revolves around children's boundless imagination and their ability to explore sensational universes of Email Data possibilities with a handful of LEGO bricks. If you do not see the embedded video correctly, click here In the twinkling pupils of children, horses are blue , princesses wield swords and subdue dragons, there are weightless astronaut weddings and the streets are patrolled by Star Wars Stormtroopers.
The spot , in which adults contemplate in amazement what their eyes see, combines a sense of humor, charm and magic. The "Rebuild the World" campaign was launched in 2019 with a spot signed by BETC with the ultimate goal of positioning LEGO as a brand focused on creativity, resilience and problem-solving to make the world a better place. better. The values embedded in that campaign fit perfectly into LEGO's new Christmas spot at a time when many viewers yearn with all their might to be able to rebuild the world.
The ad , directed by The Bobbsey Twins From Homicide and produced by Blink, revolves around children's boundless imagination and their ability to explore sensational universes of Email Data possibilities with a handful of LEGO bricks. If you do not see the embedded video correctly, click here In the twinkling pupils of children, horses are blue , princesses wield swords and subdue dragons, there are weightless astronaut weddings and the streets are patrolled by Star Wars Stormtroopers.
The spot , in which adults contemplate in amazement what their eyes see, combines a sense of humor, charm and magic. The "Rebuild the World" campaign was launched in 2019 with a spot signed by BETC with the ultimate goal of positioning LEGO as a brand focused on creativity, resilience and problem-solving to make the world a better place. better. The values embedded in that campaign fit perfectly into LEGO's new Christmas spot at a time when many viewers yearn with all their might to be able to rebuild the world.